The Pygmalion effect, or Rosenthal effect, is what psychologists consider a form of ‘self-fulfilling prophecy’. It is a theory showing that people will often end up behaving in the way that others had expected them to when the subject has been repeatedly exposed those the others expectations about them. This effect can have both positive and negative outcomes. This is an introduction to the seminal study by Robert Rosenthal that shows this phenomenon.”CIROF”1. ‘Climate’ factor2. ‘Input’ factor3. ‘Response Opportunity’4. ‘Feedback’
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